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Extended management

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Åse Ericson

General Manager, Nordics since 2022

Education/background:
Bachelor of Arts, TV-production from Dramatiska Institutet and Executive Leadership Program from Stockholm School of Economics. Åse joined Storytel in 2019 as country manager for Sweden and is also the Regional Manager for the Nordic operations since 2021. She has held several management roles prior to Storytel, most recently as Head of Marketing and Sales at Novamedia.

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Anna Etzler

SVP Operations since 2023

Education/background:
Master of Science in Industrial Engineering and Management from the Royal Institute of Technology in Stockholm. Anna has more than 15 years of experience in operational excellence and business transformation. Previous positions include Director of Operational Excellence at Klarna, COO at Karolinska University Hospital’s Cancer division and Strategic Initiatives Leader at GE Capital International.

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Ana Julia Ghirello

GM Expansion Markets / SVP Partnerships
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Malin Lindborn

Head of Communications

Education/background:
Bachelor in Communication as well as a bachelor in Economics. Malin Lindborn has more than 20 years of experience from PR and communications. She has held several leadership roles in the entertainment and streaming industry, most recently as PR Director Nordics at Netflix where she led the communications and publicity function in the region for several years, based both out of Amsterdam and Stockholm. Prior to joining Netflix, Malin spent 11 years within the Swedish broadcaster TV4.

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Oleg Nesterenko

Chief Marketing Officer
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Mark Pasternak

Chief Technology Officer (CTO) since 2021

Education/background:
MSc in Computer Science at Stockholm University. Mark has more than 20 years of experience in the tech industry. He has held several senior leadership roles across leading Nordic tech and media companies. His experience includes leading product and platform teams as Director of Engineering at Schibsted Media Group and Epidemic Sound.

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Ian Small

General Manager Audiobooks.com

Education/background:
Business Administration & Marketing, Sheridan College, Ontario, CA. Ian has 17 years of experience in the North American audiobook markets as the General Manager of Audiobooks.com. He joined the Storytel in 2022 through the acquisition of Audiobooks.com.

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Johan Ståhle

Chief Product Officer (CPO) since 2021

Education/background:
Master of Science in Business Administration from the Stockholm School of Economics. Johan has a background as an entrepreneur and co-founded Dreams, and BBH Stockholm. He has held several CPO positions and been an expert engagement manager at McKinsey.

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Claus Wamsler-Nielsen

General Manager - Growth Markets since 2021

Education/background:
MSc in Economics from Copenhagen Business College. Before joining as General Manager – Growth Markets, Claus was country manager for Denmark between 2018 and 2021. Prior to joining Storytel, his experiences include various management positions at Telmore A/S.